Trademark Licensing

Patriot Student Pride

Trademark Licensing promotes and protects the use of George Mason University trademarks and assists in marketing the university’s brand. It utilizes the “WE ARE MASON” program to encourage school pride through wearing the Mason colors with Spirit Fridays being one of its signature campaigns.

Additionally, it provides oversight of the “Mason G-MEN,” the official hype squad for George Mason, who attend select campus events to increase school spirit.

Our local retailers carry awesome Mason gear and departments can purchase custom Mason products from our licensed vendors.